📧

01 · 邮件模板机制

T1–T7 每封信在哪发、怎么发、原文在此
这份管什么客户从下单到收货的全部邮件往来谁要看待定(分工未定)发件邮箱studio@pawchibi.com(Lark 登录)

🗺一、七封信全景:每封在哪发、谁发

T1 订单确认

什么时候发
客户下单后几分钟内
谁来发
Shopify 自动
在哪操作
不用操作。想改内容:Shopify 后台 → 设置 → 通知 → 客户通知 → 订单确认

T2 照片退回

什么时候发
审照不合格时
谁来发
人工
在哪操作
Lark 邮箱 studio@ 写信,套下面模板

T3 效果图确认

什么时候发
效果图做好
谁来发
人工
在哪操作
Lark 邮箱,附上效果图发出

T3b 催办

什么时候发
T3 后 3 天没回
谁来发
人工
在哪操作
Lark 邮箱,套模板

T3c 视同确认

什么时候发
T3b 后再 3 天没回
谁来发
人工
在哪操作
Lark 邮箱发通知,然后直接派单

T5 发货通知

什么时候发
订单标记发货时
谁来发
Shopify 自动
在哪操作
在 Shopify 订单页点「已发货」+ 填快递单号 → 自动发(含追踪链接 + 品牌段落)

T6 在途安抚

什么时候发
发货后 5–7 天(可选)
谁来发
人工
在哪操作
Lark 邮箱,套模板

T7 送达关怀

什么时候发
物流显示送达后
谁来发
人工
在哪操作
Lark 邮箱,套模板

邀评

什么时候发
发货后 20 天
谁来发
Judge.me 自动
在哪操作
不用操作(纪念订单要提前在 Judge.me 里排除)
💡 「自动发」是怎么回事

Shopify 里每个订单有状态。客户付款成功自动触发订单确认(T1);你在订单页点「已发货」并填快递单号,自动触发发货通知(T5),邮件自带追踪链接。这两封的发件人都是 studio@pawchibi.com,你什么都不用做。

没有 T4——历史编号,不是漏了。

📬 两个邮箱的分工与身份

订单往来 = studio@pawchibi.com(显示名 PawChibi Studio);售前咨询/客服 = hello@pawchibi.com(显示名 PawChibi Support)。都是 Lark 公共邮箱,Lark 账号登录直接用。客户回复自动发的 T1/T5,信会进 studio@ 收件箱。两个收件箱每个工作日各看一次——效果图确认全靠它。

⚠️ 显示名必须保持英文(2026-08-19 定):客户看到中文发件人会当垃圾邮件。hello@ 与 studio@ 都已配自动签名(logo + Team 落款 + 官网/FAQ 等链接;studio@ 于 08-20 配好)。所以模板正文一律不带落款——复制粘贴发出即可,再写会出现双落款(2026-08-20 Austin 定)。签名在 Lark 邮箱设置 → 邮件签名里维护。

🚫 两条红线
  • 纪念订单(宠物年龄选了 Pet has passed away):语气放软、不发 T7 的社群段落、绝不进任何营销邮件流。
  • 邮件口径必须和站上一致:about 4 weeks 到手总时长、about 15 days 运输、运费全球统一 $19.99。别为了安抚客户口头承诺更快。

📋二、六封人工信全文(点右下角复制)

复制后只改 {Pet's name}{First name} 和大括号里的可选句,其他别动——措辞都是按品牌口径校过的。

T2照片退回重传审照不合格时 · 人工 · Lark 邮箱
发之前只改两处:{Pet's name},和大括号里那句「缺什么」——三选一,另外两个删掉。语气是「帮你拿到更好的成品」,不是挑毛病。
Subject: A quick favour for {Pet's name}'s figurine 🐾

Hi {First name},

Thank you for your order — we can't wait to get started on {Pet's name}!

One of our artisans just took a close look at the photo you uploaded. To sculpt {Pet's name} the way you'd want, we'd love one more shot: {the photo is a little blurry / we can only see one side / {Pet's name} is partly covered}.

What works best:
• Good natural light, taken from the front
• Face and body both visible
• Straight from your camera roll if you can — screenshots lose a lot of detail

Just reply to this email with the new photo and we'll pick things up right where we left off. Nothing else about your order changes.
T3效果图确认(要附图)效果图做好后 · 人工 · Lark 邮箱
先把效果图拖进正文或加为附件再发。发完在任务看板挂一条 3 天后的催办提醒。这封是整条链最关键的一封——它是「确认闸门」,客户点头之后才有售后依据。
Subject: {Pet's name}'s 3D preview is ready 🎉

Hi {First name},

Your preview is here! Take a look at the images attached — this is exactly how {Pet's name} will be printed.

Two ways to go from here:

✅ Happy with it? Reply "Approved" and {Pet's name} goes into production the same day.
✏️ Want changes? Tell us what to adjust — the pose, the colours, the shape of an ear, anything at all. We'll revise and send a new preview, as many rounds as it takes. Nothing gets printed until you're happy.

One thing worth knowing: the moment you approve, printing begins — so that's when the design is locked in. Take your time before you say yes.

And so your delivery date doesn't slip: if we don't hear back within 3 days we'll send one reminder, and if there's still no reply 3 days after that, we'll print the design above as it is. You can always reply before printing starts and we'll make changes.
T3b催办(发出 3 天没回)T3 后第 3 天 · 人工 · Lark 邮箱
只催这一次。信里预告的「再过 3 天按当前图开工」是规则的一部分,别删——后面 T3c 就是靠这句话站住脚的。
Subject: {Pet's name}'s preview is still waiting for you 💌

Hi {First name},

Just a gentle nudge — we sent {Pet's name}'s 3D preview over three days ago and haven't heard back yet.

If it looks good, simply reply "Approved". If you'd like anything changed, tell us what to adjust and we'll send a new version — there's no limit on revisions.

To keep your delivery date on track, if we don't hear from you in the next 3 days we'll go ahead and print the current design. And if you reply before printing starts, we can still make changes.
T3c视同确认开工通知T3b 后再 3 天没回 · 人工 · Lark 邮箱
发完这封就可以派单。开印前收到回复仍然照改——别因为发过这封就拒绝客户。
Subject: We've started printing {Pet's name} ✨

Hi {First name},

As mentioned in our last email, we haven't heard back, so we've gone ahead and started on {Pet's name} using the preview we sent — this keeps your delivery date on track.

If something isn't right, reply today and we'll do our best to catch it before printing finishes.

Otherwise, sit tight: your figurine is on schedule, and we'll email you a tracking number the moment it ships.
T6在途安抚(可选)发货后 5–7 天 · 人工 · Lark 邮箱
这封的作用是提前挡掉「我的包裹怎么不动了」的咨询——国际物流中途停更几天很常见,先说了客户就不会慌。单号 T5 已经发过,这里不用重复贴。
Subject: Where {Pet's name} is right now 🌏

Hi {First name},

Quick update — {Pet's name} has left our studio and is making the trip to you. Tracked delivery usually takes about 15 days door to door.

One thing that's completely normal: international tracking often goes quiet for several days between scans, especially while a parcel is crossing borders. It doesn't mean anything is wrong.

We're watching your shipment on our end too. If it ever needs a nudge, we'll step in before you have to ask.
T7送达关怀 + 社群邀请物流显示送达后 1–2 天 · 人工 · Lark 邮箱
🕊 纪念订单:删掉最后那段 P.S.,只留前两段,并把第一句换成更安静的问候(例:We hope {Pet's name} has found a good spot in your home.)。
Subject: {Pet's name} has arrived 🐾

Hi {First name},

{Pet's name} should be with you by now — we hope the little one made you smile.

Every figurine we make is handled by a single artisan from start to finish, and yours was no exception. If anything arrived damaged or isn't what you ordered, just reply to this email with a photo and we'll make it right.

P.S. We'd love to see where {Pet's name} ended up! Send us a photo, or share it with the other pet parents in The Paw Club — that's our community, and it's where giveaways get announced first:
{FB Group: facebook.com/groups/pawchibi}

三、效果图超时规则(背下来)

3 天 + 3 天

T3 发出 → 3 天无回复 → 发 T3b 催办(信里预告)→ 再 3 天无回复 → 发 T3c,按当前效果图直接开工。开印前收到回复仍可改。

✅ 这条规则客户会看到三次(2026-08-13 补齐)

规则要生效,前提是客户事先知情——否则他有理由说「你没告诉我」。现在三封信里都写了,一次比一次具体:

  • T1 订单确认(下单即收到):粉底提示块里写明「3 天回复 → 否则催一次 → 再 3 天仍无回复就按当前设计开印」
  • T3 效果图:正文最后一段完整重述一遍,客户看着预览图时同时看到规则
  • T3b 催办:告知「再 3 天就开印」,等于最后通牒

另外这条规则还写在站上 FAQ、Returns 页、结账页政策。改它必须六处一起改(三封信 + 三处站上)。

💡 修改次数:无限

订单确认邮件(T1)里已经对客户白纸黑字承诺 “unlimited tweaks, nothing is printed until you say yes”。所以客户要改几版就改几版,不要在邮件里暗示次数有限

成本闸门不在次数上,而在确认之后——一旦客户 Approved 就开印,此后再说「不像」不属于免费重做(见手册 03 售后四类)。

🔧四、两封自动信(Shopify 发,已校对)

T1 和 T5 由 Shopify 自动发,不用人操作。内容在「后台 → 设置 → 通知 → 客户通知」里改。2026-08-13 已逐句核对并修正。

✅ T1 订单确认:交期改对 + 排版重做

① 交期:原来写「1–3 天出效果图」,与工作室实际 3–5 天冲突——等于从第一封信就在超时。已改为 Within 3–5 days

② 排版:原来四步是四行纯文字挤在一起。现已重排成两列表格——左侧粉色序号,右侧加粗小标题 + 说明文字,每步之间 18px 留白。

③ 超时规则:末尾新增粉底提示块「One step needs you: the preview email」,把 3 天 + 3 天规则完整讲清楚。

✅ T5 发货确认:品牌段落 + 排版重做

原来是 Shopify 默认模板,全文只有一句 “Your order is on the way.”。现已在追踪按钮上方插入品牌文案:加粗首句 + 工艺说明 + 粉底提示块(15 天口径与轨迹停更说明)+ 收货后怎么办,段间 12–26px 留白。

只在整单一次性发出时显示,拆单发货不重复出现。

T5 现文发货通知(Shopify 自动 · 已上线)标记发货时自动发 · 无需人工
2026-08-13 已写入 Shopify 模板并验证。位置在追踪按钮上方,只在整单一次性发货时显示。要改内容:后台 → 设置 → 通知 → 客户通知 → 发货确认 → 编辑代码。
Subject: A shipment from order #XXXX is on the way(Shopify 自带主题行)

Your figurine has left the studio!

It was printed, hand-sanded and hand-painted by one of our artisans, then checked over before packing. It's now on its way to you.

Tracked delivery usually takes about 15 days. Tracking can go quiet for a few days between international scans — that's completely normal.

When it arrives, we'd love to see a photo. And if anything looks damaged or isn't what you ordered, just reply to this email and we'll make it right.
💡 「ready for pickup」那句不用管

预览里有一句 “You'll receive an email when your order is ready for pickup.”——这是 Shopify 预览用的假数据(数字商品样例)。真实实体订单走 shipping 分支,客户看不到这句。2026-08-11 已查证过。

最后更新:2026-08-16 依据:08-12 效果图超时规则拍板 · 08-13 Shopify 通知模板实查并修正(T1 交期 / T5 品牌段)· 六封人工信按品牌口径重写 · 08-16 运费口径更新(全球统一 $19.99)
发现哪儿不对 → 微信/Lark 群里说一声,由 AI 统一改这个页面(链接永远不变)。不要各自截图存档,存档会过期。